Where Community Comes Together

EarlyGroove is a virtual community hub built on the principles of trust, privacy, and well-being.  We connect businesses with a local audience and connect people to the information they need, when they need it.


EarlyGroove provides a trusted digital community with verified businesses and organizations that we know and love!


EarlyGroove is privacy-focused, ad-free, and free to use. Our business subscription model means your personal data is not the product!


EarlyGroove is a public benefit corporation promoting positive community-building and well-being through technology.

A Local Business for Local Businesses

Founded in the heart of North Carolina’s Piedmont Triad startup community, EarlyGroove is a software company that makes it easy for people to discover the local opportunities, businesses, and organizations that matter most to them.

The Crew


Madeline Carlson

Co-Founder & CMO

“As a multi-media artist, maker and community builder, I am committed to making EarlyGroove an inspiring and supportive digital home for all creatives, innovators, learners, and doers.”

Deborah Smith

Co-Founder & CEO

“With a background in higher education, social services, and software development, I created EarlyGroove as a purpose-driven solution that connects people to the local opportunities, information, and resources they need to learn, grow, and thrive.”

April Forster

Community Manager

“I’ve owned small businesses and understand the struggle to meaningfully connect with a local audience. My goal is help shine a light on the businesses and organizations that make our communities and world a better place.”